About This Independent Learning Resource

Why this site exists

Good research habits help small businesses avoid expensive guesses, and help students understand methods they are asked to use in projects. Much of the material on the subject is either written for specialists or wrapped around a sales pitch. This site aims to be neither: short, practical lessons that you can apply with a phone, a notebook and some patience.

Editorial approach

Plain English first. Technical terms are explained when they appear and collected in the glossary.
Original writing. Every guide is written for this site.
No invented evidence. We do not quote made-up statistics, studies, people or testimonials. Where a worked example needs numbers, they are clearly labelled hypothetical.
Rules of thumb are labelled as such. Simplifications, like the margin-of-error shortcut in the sampling guide, are flagged as approximations.
Corrections welcome. If something is unclear or wrong, please get in touch and we will review it.

What this site is not

This is a learning resource only. It does not carry out research, take on projects, or offer consulting of any kind. There are no clients, no paid services and nothing to sign up for. The guides are general information, not professional advice; see the terms of use.

Independence

Big Research Guide is an independent educational resource. It is not affiliated with any company or organisation that previously used this domain, and it does not sell research services.

If you were looking for an organisation that used this web address in the past, it is not connected with this site, and we cannot pass on messages or answer questions on its behalf.